As a SaaS business owner, you want an affordable – yet effective – PR plan. You know the value of a good PR strategy. It helps you get media coverage, builds your brand, and attract the potential customer. However, spending tons of money on hiring a public relations agency is also not an option. When …
Your press release is finally done. You spent hours trying to make it perfect. And now it’s ready. But your work isn’t finished! You now have the tough task of sending press releases to journalists. In this article, I’ll help you craft the perfect pitch email for your press release. I’ll also give you a …
Should you do your own PR? If you’re a startup or a small business owner, hiring a PR company is not practical. It’s far simpler (not to mention inexpensive) to do your own PR. Here’s a step-by-step guide on how to do your own PR: Search Google News to find articles related to the topic …
What is media relations strategy? By definition, media relations strategy is the calculated deployment of media to tell an organization’s story. It is the process of figuring out a message and distributing it to the right media sources so that you can reach your target market. Think of it as a fancier word for Public …
What is marketing communications strategy? Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication. It includes your message (what is to be said), the medium (where it is to be said), and the target (to whom your message is reaching). You might …
What is a Media List? A media list is a document with details of specific journalists, bloggers, writers, editors and influencers who write about your niche or area of expertise. The list usually includes the name of the journalist, designation, email address, name of publication they work for, and a link to their recent article. …
What is a boilerplate? A boilerplate is a standardized last paragraph that is inserted in all the press releases giving an outline of the company’s products, services, clients, awards, its purpose and positioning, and often, its size, presence, key locations as well as its website and social media profile links. When it comes to writing …
I've done my own PR for 8+ years, published 1320 articles and got a startup acquired by Google by employing unconventional PR methods. These days I coach startups to do their own PR even though I can earn 3X more if I were to offer PR as a service.
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