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27 Comments - April 6, 2022

What is marketing communications strategy? Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication. It includes your message (what is to be said), the medium (where it is to be said), and the target (to whom your message is reaching). You might …

11 Comments - March 4, 2022

What is a Media List? A media list is a document with details of specific journalists, bloggers, writers, editors and influencers who write about your niche or area of expertise. The list usually includes the name of the journalist, designation, email address, name of publication they work for, and a link to their recent article. …

37 Comments - March 3, 2022

Let me ask you: Do you sign your emails with a '˜Cheers' or '˜Thanks'? Pffff. Boooring! You might say: "Who cares?" But think about it, do you want an easy way to leave an impression on your recipient? Sure, of course. Leaving an impression on my recipients and getting an emotional reaction out of them has not only helped me get responses but also won a ton of business for me. I went through a mental shift not long ago: treat every email not just as a way to communicate and get stuff done but also as a way to create certain feelings and get my audience to remember me.

16 Comments - February 7, 2022

What is a boilerplate? A boilerplate is a standardized last paragraph that is inserted in all the press releases giving an outline of the company’s products, services, clients, awards, its purpose and positioning, and often, its size, presence, key locations as well as its website and social media profile links. When it comes to writing …

13 Comments - June 5, 2021

Ping-ping-ping Hear that? That’s the sound of stale emails getting dropped into inboxes. Boring, right? Aaah! Ooooh! WOW! And that? That’s the sound of people reading emails with kick-ass email signatures! Believe it or not: Email signatures have become a crucial part of our content arsenal! So now we have to ask ourselves: Is my …

43 Comments - April 17, 2021

Like you, I want to know how to rank higher in Google’s search engine. And, just like you, I’m skeptical of claims that read: “Rank #1 for any keyword in 7 days!” So many of these declarations are bogus… But, what if I told you that it’s actually possible to rank for a high volume keyword in a …

9 Comments - March 17, 2021

You can waste your time scrolling through every article about how to pitch journalists like a pro, or … Trust me when I say: I just scoured the internet and compared all the best info about how to get publishers to swoon over your pitches, so I can be sure … All the best solutions …

6 Comments - January 14, 2021

Running a Facebook (FB) ad campaign is so damn confusing. Are you including and excluding the right demographics? Are you targeting the right interests? Are you… Wasting money? How do you even get going if you’re a newbie? We caught up with Jason Dea, one of the founders of Toocoo, and a master of product …

17 Comments - January 1, 2021

In early 2015 Google launched something called Google RankBrain, it is the third most important factor in the Google ranking algorithm. If you can optimize for Google RankBrain, you have a leg up on the competition in SERPs. Following this change in Google’s algorithm I was able to gain 44.1% more organic traffic through the …