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10 Comments - May 29, 2023

After countless sleepless nights, no time with your family, declined party invites….something special came into this world: Your product! Your baby. That was actually the easy part. Next comes selling it. Ah selling. The 7-letter word that strikes terror into the hearts of many business owners. But you know who really has it tough? The …

70 Comments - May 4, 2023

People keep telling me that: email is dead. Stick a fork in email, within 5 years something else is going to replace it. I've heard this story too many times. I disagree. Email is not dead, it's just changing. Everything I've achieved in my career, I've achieved through cold email.

10 Comments - March 15, 2023

A good friend of mine recently said this to me: “Dude, it’s 2023, do you really think you can get traffic and paying customers by targeting low search volume traffic keywords?” My answer was “yes of course“. To which he asked: “How low can you go and still land customers? 200 searches/month? 100 searches/month? Can …

2 Comments - February 4, 2023

If there’s one thing that’s essential to sales it’s writing clear, concise and effective emails when asking customers for business. According to Campaign Monitor we send and receive 121 business emails every day,  that number goes up for people with more responsibility at an organization. The funny part is that the majority of these emails …

3 Comments - January 23, 2023

After I wrote a lengthy post about cold emailing, I got a number of people asking me: “Dmitry, can I use these examples for leads and prospects?” My answer was always the same: not quite. Cold emails are often different from conventional business messages. With the former, your main objective is to grab enough attention to …

12 Comments - January 15, 2023

As a SaaS business owner, you want an affordable – yet effective – PR plan. You know the value of a good PR strategy. It helps you get media coverage, builds your brand, and attract the potential customer. However, spending tons of money on hiring a public relations agency is also not an option. When …

9 Comments - January 5, 2023

Your press release is finally done. You spent hours trying to make it perfect. And now it’s ready. But your work isn’t finished! You now have the tough task of sending press releases to journalists. In this article, I’ll help you craft the perfect pitch email for your press release. I’ll also give you a …

18 Comments - December 13, 2022

Should you do your own PR? If you’re a startup or a small business owner, hiring a PR company is not practical. It’s far simpler (not to mention inexpensive) to do your own PR. Here’s a step-by-step guide on how to do your own PR: Search Google News to find articles related to the topic …

27 Comments - May 3, 2022

What is media relations strategy? By definition, media relations strategy is the calculated deployment of media to tell an organization’s story. It is the process of figuring out a message and distributing it to the right media sources so that you can reach your target market. Think of it as a fancier word for Public …